Moguls
These big boys of business played the odds and won.
| 1. |  |
The
Last Mogul : Lew Wasserman, McA, and the Hidden History of Hollywood by Dennis McDougal |
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Crown Pub Hardcover - 448 pages 1 Ed edition (November 1998) |
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| Amazon.com "I run all the studios," 38-year-old Lew Wasserman boasted in 1951 when turning down an offer to run MGM. Indeed, he did. As president of MCA, the most powerful talent agency of its time, Wasserman gained unprecedented artistic and financial clout for Hollywood's top stars, hastening the end of the... Read more
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| 2. |  |
Morgan
: American Financier by Jean Strouse |
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Random House Hardcover - 796 pages (April 1999) |
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| Amazon.com As Americans cope with the social and industrial changes wrought by the computer age, we seem ready to view with more sympathy the men who shaped the similarly disruptive economic revolution at the turn of the last century. Less than a year after Titan, Ron Chernow's sweeping biography of capitalist... Read more
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| 3. |  |
Legacy
: A Biography of Moses and Walter Annenberg by Christopher Ogden, Ogden Christopher |
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Little Brown & Co (Juv Trd) Hardcover - 576 pages (June 1999) |
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| Amazon.com Few biographers convey their subjects' business abilities and personalities with equal acuity, but Washington-based journalist Christopher Ogden has done just that in this accomplished portrait of Moses Annenberg (1877-1942) and his son, Walter. Depicting Prussian-born Moe's rise in American... Read more
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| 4. |  |
The
Trust : The Private and Powerful Family Behind the New York Times by Susan E. Tifft, Alex S. Jones |
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Little Brown & Company Hardcover - 870 pages 1 Ed edition (September 1999) |
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| Amazon.com This mammoth history of the dynasty that created and controls The New York Times is as epic in its scope as is the role of the newspaper in America. Like any good epic, this story is filled with its fair share of personal ambition, disappointment, competing heirs to the throne, fierce loyalties, and... Read more
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| 5. |  |
The
House of Rothschild : The World's Banker, 1849-1999 by Niall Ferguson, Nial Ferguson |
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Viking Pr Hardcover - 608 pages (November 1999) |
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| Amazon.com Continuing the sweeping narrative that he began with The House of Rothschild: Money's Prophets, 1798-1848, Oxford University historian Niall Ferguson conjures up a world in which widespread change and utter uncertainty held sway in the place of carefully ordered dynasties and universally observed... Read more
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| 6. |  See picture |
The
House of Rothschild: Money's Prophets 1798-1848 by Niall Ferguson, Neil Ferguson |
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Viking Pr Hardcover - 608 pages (October 1998) |
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| Amazon.com Founded in the late 18th century by expatriate German Jews, the London-based House of Rothschild was within decades the largest banking enterprise in the world. Its principals controlled a vast portion of the industrial world's wealth--more so, Oxford historian Niall Ferguson writes, than any family... Read more
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| 7. | See picture |
Titan
: The Life of John D. Rockefeller, Sr. by Ron Chernow |
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Random House Hardcover - 774 pages 1 Ed edition (May 1998) |
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| Amazon.com Ron Chernow, whose previous books have taken on the Morgan and Warburg financial empires, now turns his attention to the patriarch of the Rockefeller dynasty. John D. was history's first recorded billionaire and one of the most controversial public figures in America at the turn of the 20th century.... Read more
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| 8. | See picture |
The
Warburgs : The Twentieth-Century Odyssey of a Remarkable Jewish Family by Ron Chernow |
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Vintage Books Paperback Reprint edition (September 1994) |
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| Amazon.com All three of Ron Chernow's books are lengthy and solidly researched, but his background as a journalist shows in his ability here to convey complex material in terms of vivid characters and a well-defined theme. As in his National Book Award-winning business history (The House of Morgan) and his... Read more
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| 9. | See picture |
Insisting
on the Impossible : The Life of Edwin Land (Sloan Technology Series) by Victor K. McElheny |
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Perseus Books Hardcover - 512 pages (October 1998) |
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| Amazon.com The inventions of Edwin Land made Polaroid a great company--and later accelerated its decline. Insisting on the Impossible, written by former New York Times reporter Victor K. McElheny, tells the story of one of the early giants in photographic technology. McElheny follows Land's career from before... Read more
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| 10. | See picture |
Losing
My Virginity : How I'Ve Survived, Had Fun, and Made a Fortune Doing
Business My Way by Richard Branson |
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Times Books Hardcover - 370 pages (October 1998) |
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| Amazon.com In this autobiography, Virgin Group founder Richard Branson says one of his prime business criteria is "fun." Fun made Branson a billionaire, and few business memoirs are one-billionth as fun as Branson's, nor as niftily written. Not only does it relate his side of near-death corporate experiences,... Read more
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